Local Rule is re-defining modern golf wear

Local Rule

Rooted in our Scandinavian heritage, we design minimalist, high-quality golf apparel for a new generation of players—those who want performance-driven pieces they’re proud to wear beyond the course. By blending golf functionality with a modern, city-ready aesthetic, we make sure our styles feel as good in everyday life as they do on the fairway.

We believe golf apparel should be stylish, accessible, and affordable - without compromising on quality.

Launched in 2022, Local Rule is redefining modern golf wear — and the industry has taken notice. In 2024, Skratch Golf named us one of the 45 best golf apparel brands in the world right now, and The Wall Street Journal ranked Local Rule among the top brands for technical polos that seamlessly transition from the course to the office.

Our reach is growing fast. In 2024 alone, we sold to 18 countries and 31 U.S. states, shipping worldwide from our base in Stockholm, Sweden. With a presence in both DTC and wholesale—including major Swedish retailers like Stadium and Dormy—we’re making premium, stylish golf apparel more accessible than ever.

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